Norsk Gull & Ur Messe

Tradition and novelty meet in fully responsive website.

Norsk Gull & Ur Messe is innovative and contemporary meeting point for all representatives from the Norwegian Jewelry and Watch Trade Industry. Aimed to bridge a gap between consumers and suppliers, Norsk Gull & Ur Messe presents a detailed service for its customers. It is perfect for those who make purchases, want to check new trends and want to meet new suppliers.

We were happy to work on this project, which perfectly harmonizes traditional crafts and new media communication. Baggy created a complete digital presentation for the company, but the main challenge was to develop a fully functional booking form for the exhibitors on the Norwegian Jewelry and Watch Trade Fair held in cooperation with the Gifts and Interior Trade Fair. The whole engine behind the exhibitors’ section was customized to fit the dynamics of the fair. The main goal was to meet the needs that business clients had – from the detailed info to the stand ordering form, accompanied by the catalog, accommodation and traffic information. The detailed site stated precise legal terms including an ATA carnet and tax policy, which are of vital importance for the numerous international exhibitors.

The key was to develop a responsive web platform that meets multiple requests of many wide target groups. Structurally divided between business and personal users, the web platform adapts to their different expectations and modes of use. Thus, exhibitors’ and visitors’ sections are clearly separated in the menu but still united in a visually clean and minimalistic web architecture. Norsk Gull & Ur Messe provided all information needed to make purchases and/or stand booking, along with a detailed overview of news and tendencies within the jewelry and watch industry.


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